The commercial representative is a professional whose main function is to mediate business between a company and its customers , presenting their products and making the sale until its completion.
Functions of the Sales Representative
Such a professional can work in different types of companies and have to deal with different types of clients. A commercial representative can work by being hired by a company to perform its function, or autonomously, as a legal entity.
The Female Sales Representative
The market of commercial representatives is generally divided between men and women , with women predominating in product areas that are typically feminine such as beauty, makeup, among others.
But that does not mean that women are limited to working only in areas where female interest is greatest. With the changes in the job market in recent years, we can see a greater presence of women in several areas where they were not previously common, which opens doors for sales representatives to work with sales of products that are not exclusively aimed at women .
What is the Profile of a Sales Representative?
Often, women will need to know how to be patient and deal with various customer demands that are not always easy, so knowing how to be calm to deal with this type of situation is also a positive point for those who want to be a commercial representative.
Being organized and knowing if planning is also essential for a sales representative to perform her role well. It is important to remember that by having these characteristics, your profit may also increase, as you can optimize your time in the best possible way.
What Does a Sales Representative Do?
The activity and main objective of a commercial representative is the sale of the product of the company she represents . But for this sale to happen, several steps need to be taken, such as the first contact with the customer, the presentation of the product, visits, sales and after sales. Since there are so many functions to be performed, commercial representatives often work in teams where each member takes care of a part of this process.
Not all companies that have sales representatives work in the same way, as the type of approach can vary widely depending on the area in which the woman operates and what type of product the company offers. So we can say that there are several types of commercial representatives, some of the main ones are:
- Commercial Representative of the Food Industry
- Commercial Representative of the Educational Sector
- Commercial Representative of Cosmetics
- Commercial Representative for IT Products Leasing
- Entrepreneurial Commercial Representative
Each of these types of commercial representatives has a very different day-to-day life and although the ultimate goal of each of them is to sell the product, the means for this to happen can vary widely.
Commercial Representative of the Food Industry
The food industry has a great advantage over any other on the market: Even if there are ups and downs, people will always continue to consume food. Therefore, building a career in this area can be a good option for those looking for solidity and security .
Working as a sales representative within this area can take place in several ways : Offering equipment for restaurants and snack bars, working with sales of ingredients for final products such as grains, for example, or selling the food products themselves to large stores and supermarkets.
Commercial Representative of the Educational Sector
The work of a sales representative goes far beyond making sales , as she must also maintain the company’s image and the values it carries. Therefore, when it comes to education, this type of professional needs to be fully synchronized with the proposal of the company for which he is working.
The educational sector has shown a great evolution, mainly with regard to long distance courses with the advent of technology. A sales representative who works for companies that offer this type of product, needs to not only gain new customers, but also provide the necessary support so that the customer is fully satisfied with the services being offered.
Commercial Representative of Cosmetics
The cosmetics sector is one of the fastest growing in Brazil , even in times of crisis. With this information alone, it seems very attractive to work as a commercial representative in this area, but there are still other aspects.
The types of customers the professional will deal with range from stores, hair salons to individuals who wish to purchase products from stores. Having this diversity of clients to deal with, the commercial representative of this area must be versatile and know about the company’s business in all its aspects, in addition to knowing how to deal with all types of people.
Commercial Representative for IT Products Leasing
Despite being a relatively new role, the IT product leasing business representative works in one of the most exciting areas of those cited here. That’s because no company, be it small, medium or large, lives without the necessary equipment to set up a computer network today.
For this reason, leasing equipment that allows companies to do this with ease ended up becoming a big deal. The sales representative then has the function not only of presenting the product and offering which is the best solution for the customer, but also of dealing with any problem that occurs during the rental, knowing how to deal with when the replacement of some equipment is necessary or with any other setback that appears during the time your products are being rented.
Entrepreneurial Commercial Representative
There are also professionals who have experience in the area and seek to create their own business of commercial representatives , recruiting employees to represent different companies according to their profiles.
To have your own business the main requirement is experience , since you will still have to deal with customers and the most diverse types. It is a type of intelligent outsourcing of the services of a commercial representative, since the woman who has her own business can deal with different areas of the market at the same time, recruiting different types of commercial representatives.
How to Become a Sales Representative
There is no specific training for those who want to work as a commercial representative, although some courses as free can help to professionalize and enter the job market.
Whoever wants to be autonomous and have freedom as an advantage, needs to know how to register as a legal entity, in addition to also knowing what are all the documents necessary to open this type of business. The main tip, then, is to research about the job , whether in articles on the internet, in books or taking courses that enable you to start the job as a commercial representative.
How much does a Free Commercial Representative Course Cost?
Learning the profession is not always possible just by researching or even within the market, many professionals become better if they take the course and really understand how that type of work works. Some of the main distance learning courses offered in the country are:
- SENAC (EAD) – R $ 320.00
- Education Portal (EAD) – R $ 192.00
Of course, the course will only give the guidelines for the professional to be able to situate herself and much of the learning of a commercial representative takes place on a daily basis , but taking a course can solve some doubts and help the professional to evolve.
In addition to these specific courses, other institutions also offer courses in sales techniques , where representatives can obtain valuable knowledge to carry out their work. Several institutions offer this type of course in Brazil and course prices may vary according to the institution or region of the country. Some of the main courses are:
- SEBRAE (All country)
- ESPM (São Paulo)
- FVG (Rio de Janeiro)
- SENAC (São Paulo)
How Much does a Sales Representative Earn?
The salaries of commercial representatives can be very varied, not least because many work autonomously and control the time they work , as well as exercising their work. The average salary we can get from commercial representatives is through the areas in which they operate and the products they sell, in addition to being able to make an average across the region of Brazil in which these professionals work.
How much does a Pharmaceutical Industry Sales Representative Earn?
- Lowest salary: R $ 1,200.00
- Average Salary: 3,100.00
- Highest Salary: 12.00.00
How much does a Textile Industry Sales Representative Earn?
- Lowest salary: R $ 2,986.00
- Average salary: R $ 5,100.00
- Highest salary: 14,000.00
How much does a Sales Representative earn by Region?
- Sao Paulo: R $ 1907.00
- Rio de Janeiro: R $ 2,136
- Minas Gerais: R $ 2,179
- Pernambuco: R $ 2,456
- Sergipe: R $ 752
- Federal District: R $ 1,832
It is worth remembering that all these numbers are only average wages based on the earnings of professionals in the area within each of these functions or regions and not an absolute amount that is paid for this type of professional.
Being a commercial representative has its advantages , especially when it comes to freedom to work the way you prefer and manage your own private business. On the other hand, it can also be tiring for those who are not used to this type of routine and work.
Even so, the profession of commercial representative is a good career opportunity for those who have communication and sales skills, whether entering the job market now or for those who want to change their mood and enter a totally new market.
My name is Dr. Alexis Hart I am 38 years old, I am the mother of 3 beautiful children! Different ages, different phases 16 years, 12 years and 7 years. In love with motherhood since always, I found it difficult to make my dreams come true, and also some more after I was already a mother.
Since I imagined myself as a mother, in my thoughts everything seemed to be much easier and simpler than it really was, I expected to get pregnant as soon as I wished, but it wasn’t that simple. The first pregnancy was smooth, but my daughter’s birth was very troubled. Joana was born in 2002 with a weight of 2930kg and 45cm, from a very peaceful cesarean delivery but she had already been born with congenital pneumonia due to a broken bag not treated with antibiotics even before delivery.